Introduction
Last year's Milan Design Week featured countless brands, stands, and narratives. But looking back, two approaches stood out for me.
Main Discussion
From a sustainability perspective, IKEA's approach was one of the strongest. Because here, sustainability wasn't just a window display; it was a genuine design decision built on material selection, production logic, and transparency.
When it came to the use of materials and colors, Hermès' approach stood out. Colors weren't there to attract attention, but to evoke feelings.A luxury concept that was far from ostentatious but extremely conscious.
Key Takeaways
The material spoke before the form; the space, together with the product, created a quiet but powerful atmosphere.